Miniat

Making a 100+ year-old company’s brand match its capabilities.

A meat manufacturer that started in the Chicago Stockyards, Ed Miniat LLC came to my agency with a simple request: To welcome their brand into the modern age.

This involved a full website redesign, a new brand identity with guidelines to boot, and some newly-branded marketing materials like sell sheets, blogs, and slide decks.

When we launched their new site, they immediately noticed improved engagement. They enthusiastically adopted the new brand — we saw their new logo up on their facility within weeks of the rebrand.

Out with the old…
In with the Miniat!

Miniat in action

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