JACK GREAVES

Jack Greaves

Words Are Boring

Have you seen how many words are on the average advertisement these days? It’s absurd.

You know the ones. “Why should you buy [X]? Here’s why: [item number 1], [item number 2], [item number 3].”

Bleck!

Some think it’s important to sell every little feature. That it’s our job as creatives to educate our prospective buyers and tell them every reason they would ever want to give up their hard earned money. It’s boring, verbose, and, frankly, offensive.

Me? I don’t think creative ideas thrive in product features. They thrive in emotions. They thrive in empathy. They thrive in knee-jerk reactions.

That’s the energy I put into my work. You’re likely thinking to yourself, “this guy isn’t even following his own advice, he’s written a novella on this portfolio!” Yea, well, I’m a copywriter and am too indecisive about design, ok?! That’s why I outsource that part.

So let’s speak to the part of people’s brains that actually makes decisions, shall we?

Work

  • Never settle for gas station coffee again
  • Simple energy for ambitious weekends
  • NoDoz product photography of a person holding a pill box.
  • A man putting a NoDoz pill box in his jacket pocket.

Copy for digital campaigns, eCommerce sites, and brand narrative.

Brand narrative development, voice and tone guide, campaign development (their first ever), conversion copy. The whole shebang.

Website Here
  • A line of motorcycle racers
  • Fans cheering at a raceway

Brand narrative development and website copy. See it all here:

Take a Lookie

Copy for brand launch campaign, voice and tone development for rebrand.

Behold the Glory

Promotional campaign copy for a financial software event.

  • Tolmar logo

Conversion and informational web copy developed for a full website rewrite. (Ignore the copy in the hero block, they updated it with a typo after our partnership and it bothers me to no end. They’re making me look bad!)

Get Scrolling
Some friends and I recorded an fan episode of Taskmaster and presented to a live audience. I filmed and edited the entire thing. Most fun and exhausted I’ve ever been.
Watch if You Dare
Trailer I made for the revival of my blog in 2023. Overproduced, yes, but a lot of fun to make.
Read the Latest

Specialties

Brand Narrative

New and evolving brands come to me to push their brand tone to new heights or simply define what’s already there. It’s a lot of fun.

Conversion Copywriting

Writing for websites is where I crack my knuckles the most. It’s hard work to create a series of web pages that all interact with one another. But I get by.

SEO Content Writing

I got my start in the industry with SEO writing. My secret? Focus on good writing. If it’s good, SEO will find it.

Campaign Development

The stuff that gets the real clicks. I’ve developed countless campaigns for all layers of the funnel to get real performance.

I of course do the other stuff, too. This is just where I shine.