Longform copy // SME Interviews

Workiva is the world’s leading platform for transparent reporting. And any company who claims to be the “world’s leading” of anything has to be a thought leader. That’s why I was tasked with creating six thought leadership-level blog articles.

After Workiva identified the six topics they wanted me to write about, I got to researching those topics and creating a questionnaire for their subject matter experts. I interviewed these experts to get a more accurate read on what Workiva’s perspective was on the topic.

Because in today’s oversaturated world of content, it’s not enough to have all the facts. Companies need to express their take on what that information means and what they’re going to do about it.

The articles were technically challenging, trying to balance dense information with an educational brand voice in a topic I learned about a couple of weeks before. Check out two of those articles I wrote to see if I did a good job:

• 4 Types of Financial Statements: What They Are and Why They’re Important
• CSRD Data Points & Disclosure Requirements