Brand naming // Brand voice & tone // Website content // Digital campaign

HiTide Capital was hot off the press when they came to us, hoping to create a brand that spoke directly to small- and mid-sized business owners. My team at Mabbly was there from the beginning, creating a visual ID and brand voice & tone to inspire action and limitless potential in the businesses that build America’s backbone. Here are some of the ads from the campaign we developed to tell people about it.

Primary Collaborators
Mia Hopkins, Art Director
Henrique Miguel, Designer
Justin Kong, Video Lead

I also wrote the website to help launch their new brand. Check it out here >>> hitidecapital.com