Digital campaigns

NoDoz: The caffeine pill that had a vice grip on Gen Xers in their college years. While the caffeine pill has had serious staying power over the past 70+ years, minimal brand upkeep led it to struggle with younger audiences — particularly with the recent uptick of energy drink consumption.

Our evergreen campaign surpassed all industry benchmarks and resulted in a 3x increase in total clicks, lowered the CPC by 42%, and increased conversions 2x.

Primary Collaborators:
Mia Hopkins, Art Director
Henri Miguel, Designer
Emily Resch, Animator

NoDoz came to the Mabbly team to redesign their brand and start working on an evergreen campaign. I came in during the campaign development, launching an evergreen campaign with their current bottles while NoDoz worked on producing the new packaging (as seen in the product photos below).

We were tasked with gearing ads towards a younger audience. The ones that don’t want to live the grind lifestyle of their 9 to 5. We positioned NoDoz as a convenient way to get energy so you have the fuel to live life outside of work.

Another campaign targeted the general lifestyle trends of our younger audience. Overwhelming days at work and school leave little energy to enjoy the little things in life, be that dating or just relaxing. The below three ads are some concepts we ran with on Reddit to try and target that attitude (and how NoDoz is designed to solve it).

More recently, we launched a series of summer ads to position NoDoz as the way to get the most out of your summer—busy weekends and lazy Sundays included.